5.26.2008

this makes alot of sense

i found a very interesting article on why Prince Caspian has not had as much commercial success as its predecessor, LWW. This weekend saw the opening of the new Indiana Jones movie, which shall remain nameless on this blog, because i hate it, however the film grossed a very impressive $151 million. this is the second largest memorial day opening in history, below Pirates of the Caribbean "Dead Mans Chest". Taking the Indiana Jones blockbuster out of the equation does not solve the low foot traffic problem of Narnia's theaters. Box Office Mojo has cited the following reasons for Narnia's faltering:
-all of the junk movies in the fantasy genre that were hastily released and poorly thought out, such as the Golden Compass and Bridge to Terabithia
-the long period between the release of LWW and PC caused many fans to lose interest in the franchise. 
-the book series by C.S. Lewis is not as popular as Harry Potter and Lord of the Rings. 
-the movie is centered around a character (Caspian) that only those who have read the books will recognize..it is hard to garner an emotional attachment to an unfamiliar character who they have focused much of their marketing on. maybe running more press on the 4 pevensie children, and featuring them on the billboards instead. like peter for example. 

all in all, maybe its just my love for william moseley and ben barnes that makes me so defensive of this movie. maybe it isnt so great after all. i have not seen iron man, who-it may be noted- almost beat narnia's numbers this weekend, even though it has been out for weeks, and i also will not be seeing indiana jones. 

alright so your top 5 movies this weekend were 
1. indiana jones and the kingdom of the crystal skull
2. the chronicles of narnia prince caspian
3. iron man
4. what happens in vegas
5. speed racer 

1 comment:

Anonymous said...

Bridge To Terabithia was a huge success Melvin